My deserted island makeup and skincare choice is easily a moisturizing lip product. I could pretty much live without everything else (and would even embrace my deepening fine lines), but if my lips feel dry, flaky, and chapped, I’m borderline miserable. Now that winter winds are knocking at my door, I’ve become more proactive than usual with my lip care routine, which is why I was thrilled at the opportunity to test one treatment to give me baby-soft lips in time for mistletoe season.

I carry a minimum of five lip moisturizers with me at all times, not including the ones I keep in my car, my bathroom cabinet, and my nightstand, but Ilia’s $26 Lip Wrap Overnight Treatment is currently the only one I reach for at bedtime thanks to its hydrating and exfoliating benefits that work while I’m sleeping. 

Ilia Lip Wrap Overnight Treatment

The mask applies like a typical balm, but instead of just temporarily making lips feel soft and smooth, it works in multiple ways to fully blanket your lips in moisturizing ingredients while removing unwanted cracking and peeling. The result is a pout that feels good long after the product wears off. 

On the hydrating side, the Lip Wrap mask has salicornia (sea succulent) and hyaluronic acid to lock in moisture and provide a plump appearance. Exfoliating ingredients like papaya enzymes then work to gently remove flakes from your lips. To prevent over-exfoliating, the brand recommends not using it more than twice daily so you can avoid any irritation or reverse effects like excess peeling. I’ve stuck to once a night and have seen positive results, and my lips feel nourished throughout the day. I can feel tiny particles in the treatment that let me know it’s working, and once it’s on, it offers a subtle shine to my lips. 

While I noticed hydration immediately, within a week I found that my lips didn’t get chapped as quickly as they usually did, which has increased over the more than two months since I’ve started using it. The side-by-side photo below is of my lips just after applying the mask and my lips after 12 hours without any product at all. I’ve also found that while using it, the fine lines around my lips are less visible and deep. 

Its popularity doesn’t end with me though, as shoppers found similar benefits, including one person who called it the “GOAT of lip masks,” sharing that they “get very dehydrated lips” but since using the Lip Wrap, “a handful of years have come off [their] lips,” prompting people to ask if they’ve “done anything to [their] lips.” Another reviewer said that within a week they noticed a “huge difference” and that their lips “look like [they] got a mini lip fill.” They called the product “magical” and added that they’re “stocking up.”

Ilia Lip Wrap Reviving Balm

If you prefer lip products in a tube, you can also grab the Lip Wrap Reviving Balm with a cooling ceramic applicator tip, which offers similar moisturizing benefits as the mask but without the exfoliating properties that buff away dry skin. The Reviving Balm can be used anytime throughout the day and with the twice-daily mask for a double dose of hydration.

They say your smile is one of the first things people notice about your appearance, so I’m keeping mine looking good with Ilia’s Lip Wrap Overnight Treatment. Grab it for just $26, or shop more of the brand’s skincare and lip products below as the cold, dry air creeps in.

Ilia Lip Conditioner

Ilia Balmy Gloss Tinted Lip Oil

Ilia C Beyond Triple Serum SPF 40

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